Project Highlight
Co-founder of a Multi-Disciplinary Agency serving the Cannabis and Adjacent Markets
During the upheaval of the 2020 pandemic, both my personal and professional life were deeply impacted—forcing a sudden pause, but also opening space for reinvention. What began as a handful of private freelance clients quickly evolved into something more meaningful: the launch of a full-service creative agency dedicated to branding, marketing, and design for the emerging cannabis industry—Dope People.
At the time, New York was on the brink of legalization, and I recognized the immense potential for elevated, design-led storytelling in a market about to explode. Drawing on my experience with established cannabis clients in more mature markets like California and Massachusetts. I saw a unique opportunity to apply my experience in beauty, fashion, and lifestyle to a space that was rapidly growing but in need of elevated, strategic storytelling. From brand identity to packaging to digital campaigns, I built a nimble, multidisciplinary team that brought a fresh, premium perspective to cannabis culture.
Rebelle — Creative Direction and Branding
This woman-owned, boutique cannabis dispensary and lifestyle brand from Massachusetts came to us in 2020 as a start-up that needed everything from the ground up. Through our creative partnership we have established Rebelle as one of the top-rated dispensaries in the Berkshires! With the recent addition of a new store in Boston there are plans of expansion outside of MA to other legalized markets.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
Good Trade — Creative Direction and Branding
This brand’s philosophy is that good weed shouldn’t come at a premium price—we wanted to reflect their commitment to making top-quality cannabis accessible without the high cost—with simple graphics, approachable imagery, and a value focused message.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
Delivery by Rebelle — Creative Direction and Branding
Top-rated dispensary Rebelle’s first entry into the delivery space promises to bring their premium experience to your door with white glove service that is reliable and discreet every time.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
