Project Highlight
Major Brand Initiative & Marketing Campaign with #BRAVOLUTION
FullBeauty Brands sought to promote its extensive range of size-inclusive bras and undergarments, emphasizing diversity, comfort, and confidence. The campaign needed to break through the competitive lingerie market while reinforcing the brand’s commitment to inclusivity.
This campaign showcased my ability to blend creativity with strategy, leveraging social platforms to drive both brand awareness with tangible business results.
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Standing Out in a Crowded Market: Competing with well-established lingerie brands that already had strong brand loyalty.
Authentic Representation: Ensuring the campaign resonated genuinely with diverse audiences without feeling tokenistic.
Engagement Across Platforms: Adapting content for different social media channels (Instagram, TikTok, YouTube) while maintaining a cohesive brand message.
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Created the Hashtag #BRAVOLUTION: A rallying cry for body positivity and inclusivity, making it easy for customers to engage with the campaign.
Developed Platform-Specific Content:
TikTok & Instagram Reels: Short-form, engaging videos featuring real women of all shapes and sizes confidently showing off FullBeauty’s bras.
YouTube Content: Behind-the-scenes storytelling, testimonials, and expert insights on fit, comfort, and design.
UGC & Influencer Collaborations: Partnered with size-inclusive influencers and everyday women to share their personal experiences with the brand.
Emphasized Playfulness & Energy: Instead of a traditional lingerie campaign, #BRAVOLUTION was fun, bold, and engaging, breaking stereotypes with dynamic visuals and messaging.
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Social Engagement Surge: The campaign generated a 41% increase in engagement rates across FullBeauty’s social channels.
Increased Sales: Bras featured in the campaign saw a 32% uplift in sales during the campaign period.
Virality & User Participation: Over 10,000 user-generated posts using #BRAVOLUTION within the first three months.
Brand Sentiment: Social listening tools showed a 28% increase in positive sentiment around the brand’s inclusivity efforts.
#BRAVOLUTION — FullBeauty Brands
FullBeauty Brands tapped into my campaign experience to create a campaign promoting their extensive range of size-inclusive bras and undergarments. We created a fun and diverse campaign with the hashtag “#BRAVOLUTION” showcasing their collection of brands, styles, and sizes.
FullBeauty Brands is a company based in New York City, featuring online and catalog retail brands for plus size women’s apparel, big and tall men’s apparel, and home goods.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
#BRAVOLUTION — Full length :30 video
#BRAVOLUTION — Photography
FullBeauty Brands needed a refresh of their model photography across all platforms to coincide with their #BRAVOLUTION campaign. We brought in a diverse cast with a more confident, sexy, free-spirited attitude—no retouching with minimal makeup and natural lighting enhanced each models unique beauty and allowed their personalities to shine through.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
#BRAVOLUTION — Landing Page
FullBeauty Brands tapped into my extensive campaign experience to create a campaign promoting their extensive range size-inclusive bras and undergarments. We created a fun and diverse campaign with the hashtag “#BRAVOLUTION” showcasing their collection of brands, styles, and sizes.
In conjunction with the video and social content created for #BRAVOLUTION, we designed a dedicated landing page highlighting fit education as well advocating for body positivity.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
