I merge luxury aesthetics with strategic clarity — delivering visuals that feel artful and editorial while driving real business impact. I’m big on storytelling, obsessed with craft, and known for making brands feel more iconic, more magnetic, and more themselves than ever before.

I specialize in creative direction, art direction, and photography — crafting visual experiences that feel modern, elevated, and irresistibly clickable. From global beauty campaigns to editorial storytelling and brand identity development, I shape every detail of how a brand shows up visually in the world. Think: concepting, casting, set direction, post-production oversight… and making it all look chic.

Absolutely. I love working with iconic heritage brands who want to evolve — and ambitious startups who want to make a stunning entrance. Whether you have a global footprint or a brilliant idea and a living-room operation, I help position brands with the same level of care, creativity, and world-class execution.

I’m based in New York City — the creative playground of dreams — but my work travels beautifully. I collaborate with brands across the U.S., Europe, and beyond. Airport security knows me well.

My sweet spot is beauty, fashion, skincare, wellness, and luxury lifestyle — the worlds where aesthetics matter and storytelling leads. But I’ve also brought high-style magic to retail, consumer goods, editorial platforms, and even the occasional unexpected category that needed a little glow-up.

Yes — it’s my favorite way to work. I oversee everything from the first spark of an idea to the final files hitting your server. I align strategy, visuals, and cross-functional teams to ensure that what we concept is what shows up in the campaign — polished, cohesive, and on brand.

Definitely. Social is where brands meet their audience every day — so I bring a digital-first approach with high-performing creative for Instagram, TikTok, and emerging channels. Fast, smart, and beautiful content that doesn’t look like it was made in a panic at 11:59PM.

Yes — I have deep expertise creating conversion-driving visual systems for e-commerce, including product photography, PDP enhancements, and digital campaign assets that make people click “Add to Cart” before they’ve even finished reading the product name.

100%. I’ve guided brands through full-scale evolutions — from logo, packaging, and brand guidelines to tone of voice and content strategy. Whether you’re leveling up to luxury or simply tightening the visual threads, I’m here to refine, elevate, and future-proof your brand.

Beauty is my home turf. I have 15+ years creating global campaigns, packaging, digital experiences, and iconic visuals for prestige brands including MAC Cosmetics, Tom Ford Beauty, Clinique, Estee Lauder, MAKE, and more. I understand product storytelling, shade accuracy, flawless lighting, and the business behind beautiful things.

Yes — often. Sometimes I plug into agencies as a senior creative lead, and other times I bring my own creative squad. I’m fluent in the language of timelines, budgets, deliverables, and making magic within all three.

I’m currently available for freelance, contract, fractional leadership, and select full-time roles that feel aligned, ambitious, and creatively delicious.

All sizes — from large production crews and multi-agency teams to small, agile groups where we all wear five hats. I lead confidently and collaborate kindly, no matter the scale.

Always. I’ll travel across the country, across the ocean, or into outer space (pending spaceship availability) to bring the right creative to life.

Absolutely. Whether it’s campaign films, social-first videos, tutorials, or motion graphics, I concept and direct compelling motion content designed to stop thumbs mid-scroll.

Yes! I’m both a director and a photographer — which means a project can have a seamless creative vision from ideation through capture. I can shoot myself when it makes sense, or I can tap into my network of world-class photographers and production teams when a bigger crew is needed.

Easy! Just visit my contact page and share a bit about your project scope, timing, and goals. I’ll follow up to schedule a creative conversation — ideally over coffee, Zoom, or a very chic beverage.

Selectively, yes. AI can help pre-visualize concepts, explore unexpected aesthetics, or test directions before stepping onto a set — which clients love. But final images for beauty and fashion campaigns are still captured and crafted with real talent, lighting, texture, and soul. AI assists the process; it doesn’t define the product.

I use AI as a powerful ideation and efficiency tool — not a replacement for craft or artistry. From rapid visual concepting and mood exploration to streamlining workflows (like shot lists or asset planning), AI helps accelerate the path from idea to execution. The human taste level, storytelling, and intuition? That will always come from me.

I actively work with creative tools like Midjourney, Adobe Firefly, and Runway for concept visuals and motion exploration — along with ChatGPT for scriptwriting, brand messaging inspiration, and general magic. I also experiment with emerging tools to stay future-ready without chasing every shiny new thing.

Absolutely. AI can quickly generate pre-visuals, animatics, set designs, and styling variations — helping teams align early and avoid costly reshoots or delays. It enables smarter decision-making before major expenses happen, especially valuable for e-commerce and social-first brands on tight timelines.

Not at all — my work is grounded in taste, craftsmanship, and cultural awareness. AI simply allows for broader exploration and faster refinement. The result is still rooted in great storytelling, polished execution, and a luxury sensibility that feels distinctly human.